Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
Recent Reviews
How Bombora Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Company information (34)7.979%
- Industry information (29)6.969%
Reviewer Pros & Cons
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(90)Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 04, 2024
Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before they reach out to us. The HubSpot integration is seamless and that's what we use regularly. The Bombora dashboard needs improvement. The major disadvantage that I found is it doesn't store historical data.
- HubSpot Integration
- Comprehensive report
- Bombora score helps to identify targets easier
- Historical Data
- Dashboard
- Less time to add the Keywords
December 09, 2022
Bombora delivers time and again
Bombora is embedded into our tech stack, it is an always on tool that is being used to maximise the Sales fed, marketing generated enquiries
- Helps identify genuine enquiries
- Trusted qualified traffic enquiries
- Highlights who should be contacted and why
- Continual review of Bombora sources
- Proactive feeds / alerts to save time
- De-duplication of enquiries
- Hot spot by language
August 28, 2022
Bombora Intent data
We looked to use Bombora to help at bringing intent data to our sales reps. Our Sales reps use the intent data to make account plans and reach out to prioritized buyers in their territory. We also integrate it with Salesforce and Outreach so we can surface actionable insights for our reps to action off of.
- Intent data
- 3rd party integration
- SFDC integration
- Outreach notifications
- Contact information
- Admin UX
August 25, 2022
Honest Review of Bombora
We use Bombora in conjunction with our RollWorks platform, to serve ads to companies surging on a number of topics that we deem important to the business. In addition, our Sales team also uses Bombora in Salesforce for prospect accounts and to prioritize them based on what topics they're surging on.
- Clear Surging Score
- Wide array of subjects/topics
- Great CSM relationship
- More integrations with other ad platforms
- Make it easier to create reports
- Provide more insights long-term on surging companies
August 25, 2022
Bombora Review
Account research, opportunity development and alignment
- Research
- Near real-time info
- account development
- Report Delivery
- More info on what activity resulted the +/- in surge score
February 05, 2021
Bombora: BOMBASTICALLY INTENT!! The A++++ ABM
Score 10 out of 10
Vetted Review
Verified User
Bombora gives us a lens into companies looking at solutions we sell, like new logo opportunities, add-on products as cross-sell/ up-sell opportunities, current clients looking at our competitors (churn risk), and it also helps us with topics for webcasts and education events. We are using this as a key piece of or ABM stack and I have used it in the past at another company, I put it in here and we saw results right away. Our Marketing Team uses LinkedIn campaigns to assist our front line Sales Team and BDRs, we are seeing 2X-3X better click-through results with Bombora campaigns v. others.
- Account level buyer intent
- Blind spots on products /service needed
- Policy/laws as sales catalysts
- Geography/location of decision makers
- Update data at the beginning and end of the week.
- Salesforce Classic is friendly for those companies transitioning.
- Clarity on the word clouds. The topics come from for marketing teams.